Lego CEO’s custom minifig

This is Jorgen Vig Knudstorp’s custom minifig business card. Jorgen Vig Knudstorp is the CEO of Lego a 37-year-old Dane and a former McKinsey consultant. He is the Lego’s first leader to come from outside the founding family, Knudstorp has also upended Lego’s corporate culture, replacing “nurturing the child” as the top priority in Lego’s employee mission statement with “I am here to make money for the company.” And this very Americanized approach has meant that in the 2009 recession, Lego is one of few companies bucking the current trend and turning a profit.

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